Our client in the mining sector had an ambition to enter the Cathode Material Precursor (PCAM) production and sought potential joint venture partners for this purpose. We conducted a comprehensive market analysis and identified the key players in this field, evaluating their strengths, weaknesses, opportunities, and threats, especially M&A targets in Asia. We assessed general capabilities of possible technology partners and developed a joint Product Strategy for a global PCAM/CAM business. We also assisted with the initial contact and negotiation with the best candidates, as well as the due diligence of the joint venture partnership. Finally, our client has partnered with a top PCAM/CAM technology provider, gaining an advantage, and increasing their business. We are happy to have contributed to this successful result.